Irma is a handbag that can do things. Like changing its appearance. Or deal with creeps. We developed it to give women an assault prevention tool that's fun, not scary. And practical for everyday use.
We want to teach handbags do more - in a world where you can have a smart broom, have a smart handbag!
"Match & Go" modularity
To make the handbag and its features timeless, we've engineered the design so that the exterior appearance can be easily changed. With a simple snap, the handbag can have a black gloss in the afternoon and the color of grounded unicorns for the evening. It's just as easy to change the attachment options.
Safety should be fun.
Prevention is the best self-defense. But most means of self-defense are scary or difficult to use. And we're lazy and we don't believe in motivation by fear. We believe in motivation by beauty. That's why we've built a trio of safety features into IRMA's body that have the real potential to keep danger at a distance, while being non-aggressive, easy to use, and practical for everyday use.
Safety should
be fun.
The project is supported by