Irma is a handbag that can do things. Like changing its appearance. Or deal with creeps. We developed it to give women an assault prevention tool that's fun, not scary. And practical for everyday use.
We want to teach handbags do more - in a world where you can have a smart broom, have a smart handbag!

About IRMA

Minimalist or "gold and leopard" girl? Both?

No problem. Float between styles as you please.

Design

"Match & Go" modularity

To make the handbag and its features timeless, we have designed the bag so that the external appearance can be easily changed. With a simple click, the handbag can be in black gloss for the afternoon and funky opalescent pink for the evening. The attachment options can be changed just as easily.

What we taught Irma to do for your safety

Safety

Safety should be fun.

Prevention is the best self-defense. But most means of self-defense are scary or difficult to use. And we're lazy and we don't believe in motivation by fear. We believe in motivation by beauty. That's why we've built a trio of safety features into IRMA's body that have the real potential to keep danger at a distance, while being non-aggressive, easy to use, and practical for everyday use.

Durable=Sustainable.

We want to build a clutch-based relationship.

Precision

Manufacturing. And why we take it so seriously.

We want IRMA to last a long time. A really long time. That's why we've carefully selected the manufactures and craftsmen who create it and we'll introduce them to you one by one.

Safety should

be fun.

The project is supported by