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paniIRMA

Irma is a handbag that can do things. Like changing its appearance. Or deal with creeps. We developed it to give women an assault prevention tool that's fun, not scary. And practical for everyday use.
We want to teach handbags do more - in a world where you can have a smart broom, have a smart handbag!

IRMA the pink

Minimalist or "gold and leopard" girl? Both?

No problem. Float between styles as you please.

gold IRMA

"Match & Go" modularity

To make the handbag and its features timeless, we've engineered the design so that the exterior appearance can be easily changed. With a simple snap, the handbag can have a black gloss in the afternoon and the color of grounded unicorns for the evening. It's just as easy to change the attachment options.

IRMA from the side

What we taught Irma to do for your safety

IRMAdescent

Safety should be fun.

Prevention is the best self-defense. But most means of self-defense are scary or difficult to use. And we're lazy and we don't believe in motivation by fear. We believe in motivation by beauty. That's why we've built a trio of safety features into IRMA's body that have the real potential to keep danger at a distance, while being non-aggressive, easy to use, and practical for everyday use. 

IRMA the safety light
IRMA the safety light
IRMA the safety light
IRMA the green

Durable=Sustainable.

We want to build a clutch-based relationship.

Manufacturing. And why we take it so seriously.

We want IRMA to last a long time. A really long time. That's why we've carefully selected the manufactures and craftsmen who create it and we'll introduce them to you one by one.

IRMA smart clutch

Safety should

be fun.

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The project is supported by

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